ABOUT US
Rural Arts was founded with a heartfelt vision — to empower rural Indian women through skill, creativity, and sustainable livelihood opportunities, while preserving the beauty of traditional handcrafts.
The journey of Rural Arts began with its founder’s deep connection to rural communities and a strong belief that true development starts when women are given the opportunity to stand on their own feet. While interacting closely with village women, the founder witnessed immense talent hidden behind limited access, resources, and platforms. This realization became the seed of Rural Arts.
What started as a small initiative soon grew into a purpose-driven brand that brings rural artisans into the mainstream market. By providing training, fair wages, and continuous support, Rural Arts enables women to turn their traditional skills into a source of confidence, dignity, and independence.
Today, Rural Arts proudly creates handcrafted quilts, unique sarees, women’s kurtis, jackets, eco-friendly cotton and jute bags, and artisanal accessories. Every product is carefully hand-stitched, reflecting patience, precision, and generations of craftsmanship passed down through time.
Rural Arts stands at the intersection of tradition and modern living — blending age-old techniques with contemporary designs to suit today’s lifestyle while keeping cultural roots alive.
More than a brand, Rural Arts is a story of transformation — where threads become livelihoods, hands create hope, and women rise with pride.
When you choose Rural Arts, you become a part of this journey — supporting craftsmanship, empowering women, and celebrating the soul of rural India.